The texture is milk-light — it sinks into damp hair fast and leaves no film on your palms. Once dry, ends stop flying apart and fingers run straight through.

【Heat becomes the ally】Most hair treatments fight your dryer's heat. This one uses it: warming triggers a pseudo-cuticle film across the hair surface that blocks heat damage while creating that slippery, smooth feel.

【CMC repairs from the inside】Damaged hair keeps leaking its internal components until the structure loosens. A CMC-type complex (cell membrane complex) restores that internal 'glue', backed by eleven amino acids; a high-water-retention milk then coats the surface to seal moisture in.

【Wet or dry】Use it straight after towel-drying, or top up before styling in the morning. Fragrance-free, so it never clashes with your styling products or perfume.

【Proven in Japan】Over 10.22 million units shipped cumulatively, more than 1.02 million users, and fourteen beauty-award wins.

【Alcohol-free, fragrance-free】Fine for sensitive scalps and anyone who dislikes scent. A refill pouch is available in the same size as the bottle.

【How to use】Take a suitable amount into your palms and work through, concentrating on the ends. Use on towel-dried damp hair or on dry hair; best applied before blow-drying.