{"title":"Japanese Tea \u0026 Matcha","description":"\u003cp\u003eJapanese tea and ceremonial matcha by Itoen (TYO:2593, founded 1966), one of Japan's largest tea houses. The range covers stone-milled usucha and koicha of tea-ceremony grade — including the Urasenke School \u003cem\u003eIemoto konomi\u003c\/em\u003e selections — alongside the whisk, scoop and kaishi paper you need to prepare them. Shipping worldwide since 2015.\u003c\/p\u003e","products":[{"product_id":"itoen-kiri-no-ne-usucha-matcha-20g","title":"Itoen Kiri no Ne Stone-Milled Light Ceremonial Matcha (Usucha) 20g Tin","description":"\u003cdiv class=\"product-description\"\u003eKiri no Ne (\"Sound of Mist\") is Itoen's selected tea leaves, slowly stone-milled into a light-bodied usucha matcha. Its clean, fresh character without astringency makes it the perfect introduction to Japanese tea ceremony for newcomers. The 20g tin is a great taste-test size, and equally lovely in matcha lattes or baking. Key Features:\u003cbr\u003e• Usucha (thin tea) grade — best whisked with water only\u003cbr\u003e• Stone-milled (ishiusu-biki) — preserves full leaf character\u003cbr\u003e• 20g tin format — best consumed within 1-2 months of opening\u003cbr\u003e• Crafted in Japan by Itoen\u003cbr\u003e\u003cbr\u003ePreparation:\u003cbr\u003e1. Sift 1 tsp matcha into a bowl\u003cbr\u003e2. Add ~60ml hot water at 80°C (175°F)\u003cbr\u003e3. Whisk in an \"M\" motion for 15 seconds until frothy\u003c\/div\u003e","brand":"Itoen","offers":[{"title":"Default Title","offer_id":47233822556345,"sku":"ITOEN-00-02422","price":220.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/0537\/4649\/files\/00-02422-02.jpg?v=1779357664"},{"product_id":"itoen-koto-no-tsuki-koicha-matcha-20g","title":"Itoen Koto no Tsuki Stone-Milled Rich Ceremonial Matcha (Koicha) 20g Tin","description":"\u003cdiv class=\"product-description\"\u003eKoto no Tsuki (\"Moon of the Ancient Capital\") is Itoen's selected koicha-grade matcha — stone-milled tea leaves yielding the characteristic deep sweetness and rich umami that defines premium ceremonial matcha. Its full body and long sweet finish makes this an ideal step-up from usucha for those exploring koicha (thick tea). The 20g tin is elegant for both tea-ceremony hosting and personal use.\u003cbr\u003e\u003cbr\u003eKey Features:\u003cbr\u003e• Koicha (thick tea) grade — rich, contemplative sipping tea\u003cbr\u003e• Stone-milled (ishiusu-biki) — full leaf aroma\u003cbr\u003e• 20g tin — tea-ceremony and home-use friendly\u003cbr\u003e• Crafted in Japan by Itoen\u003cbr\u003e\u003cbr\u003ePreparation (Koicha style):\u003cbr\u003e1. Sift 2 tsp matcha into a bowl\u003cbr\u003e2. Add ~30ml hot water at 80°C (175°F)\u003cbr\u003e3. Slowly stir back-and-forth until smooth and viscous\u003cbr\u003e\u003cbr\u003eAlternatively as usucha: 1 tsp + 60ml water, whisked.\u003c\/div\u003e","brand":"Itoen","offers":[{"title":"Default Title","offer_id":47233822687417,"sku":"ITOEN-00-02410","price":300.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/0537\/4649\/files\/00-02410-02.jpg?v=1779357675"},{"product_id":"itoen-takarazukushi-no-shiro-urasenke-usucha-30g","title":"Itoen Takarazukushi no Shiro Urasenke School Favoured Premium Usucha Matcha 30g","description":"\u003cdiv class=\"product-description\"\u003eTakarazukushi no Shiro (\"White of Abundant Treasures\") is Itoen's premium usucha matcha — officially favoured by the Urasenke School Konnichian Zabosai Iemoto, one of Japan's three foremost tea-ceremony lineages. Carefully selected tea leaves are stone-milled to reveal a deep, resonant umami balanced by a refined touch of bitterness. This is the matcha to serve when honouring guests.\u003cbr\u003e\u003cbr\u003eKey Features:\u003cbr\u003e• Urasenke School Iemoto Favoured (裏千家家元御好) — highest tea-ceremony endorsement in Japan\u003cbr\u003e• Usucha (thin tea) grade — premium hosting matcha\u003cbr\u003e• Stone-milled (ishiusu-biki) — complete leaf character\u003cbr\u003e• 30g bag format — tea-ceremony and home use\u003cbr\u003e• Crafted in Japan by Itoen\u003cbr\u003e\u003cbr\u003ePreparation:\u003cbr\u003e1. Sift 1.5 tsp matcha into a bowl\u003cbr\u003e2. Add ~70ml hot water at 80°C (175°F)\u003cbr\u003e3. Whisk in an \"M\" motion for 15 seconds until creamy foam forms\u003cbr\u003e\u003cbr\u003eStorage: Refrigerate after opening, consume within 1-2 months.\u003c\/div\u003e","brand":"Itoen","offers":[{"title":"Default Title","offer_id":47233822851257,"sku":"ITOEN-00-60212","price":420.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/0537\/4649\/files\/00-60212-02.jpg?v=1779357679"},{"product_id":"itoen-gunsuru-no-shiro-urasenke-usucha-30g","title":"Itoen Gunsuru no Shiro Urasenke School Favoured Refined Usucha Matcha 30g","description":"\u003cdiv class=\"product-description\"\u003eGunsuru no Shiro (\"White of the Flocking Cranes\") is another Itoen usucha endorsed by the Urasenke School Konnichian Zabosai Iemoto. Compared to its sibling Takarazukushi no Shiro, this expression leans gentler — a round, sweet entry with a clean, lifted finish that lingers without weight. The stone-milled leaves reveal matcha at its most refined.\u003cbr\u003e\u003cbr\u003eKey Features:\u003cbr\u003e• Urasenke School Iemoto Favoured (裏千家家元御好)\u003cbr\u003e• Usucha (thin tea) grade — gentle, refined, clean finish\u003cbr\u003e• Stone-milled (ishiusu-biki)\u003cbr\u003e• 30g bag format\u003cbr\u003e• Crafted in Japan by Itoen\u003cbr\u003e\u003cbr\u003ePreparation:\u003cbr\u003e1. Sift 1.5 tsp matcha into a bowl\u003cbr\u003e2. Add ~70ml hot water at 80°C (175°F)\u003cbr\u003e3. Whisk in an \"M\" motion for 15 seconds until smooth foam\u003cbr\u003e\u003cbr\u003eStorage: Refrigerate after opening, consume within 1-2 months.\u003c\/div\u003e","brand":"Itoen","offers":[{"title":"Default Title","offer_id":47233822884025,"sku":"ITOEN-00-60208","price":450.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/0537\/4649\/files\/00-60208-02.jpg?v=1779357683"},{"product_id":"itoen-yuki-no-mukashi-urasenke-koicha-30g","title":"Itoen Yuki no Mukashi Urasenke School Favoured Premium Koicha Matcha 30g","description":"\u003cdiv class=\"product-description\"\u003eYuki no Mukashi (\"Cranes Frolicking in Antiquity\") is Itoen's premier koicha — endorsed by the Urasenke School Konnichian Zabosai Iemoto. Stone-milled to reveal a profound, fully-rounded richness, yet finishing with surprising clarity and no heaviness. This is one of the highest grades of tea-ceremony matcha — reserved for the most formal of gatherings.\u003cbr\u003e\u003cbr\u003eKey Features:\u003cbr\u003e• Urasenke School Iemoto Favoured (裏千家家元御好) — top tea-ceremony endorsement\u003cbr\u003e• Koicha (thick tea) grade — highest formal ceremony standard\u003cbr\u003e• Stone-milled (ishiusu-biki)\u003cbr\u003e• 30g bag format — formal hosting size\u003cbr\u003e• Crafted in Japan by Itoen\u003cbr\u003e\u003cbr\u003ePreparation (Koicha style):\u003cbr\u003e1. Sift 3 tsp matcha into a bowl\u003cbr\u003e2. Add ~40ml hot water at 80°C (175°F)\u003cbr\u003e3. Slowly stir back-and-forth until viscous and smooth\u003cbr\u003e\u003cbr\u003eStorage: Refrigerate after opening, consume within 1-2 months.\u003c\/div\u003e","brand":"Itoen","offers":[{"title":"Default Title","offer_id":47233822949561,"sku":"ITOEN-00-60206","price":780.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/0537\/4649\/files\/00-60206-02.jpg?v=1779357687"},{"product_id":"itoen-rakutea-matcha-infused-green-tea-sticks-1g-25-sachets","title":"Itoen RakuTEA Matcha-Infused Green Tea Sticks (1g × 25 Sachets)","description":"\u003cdiv class=\"product-description\"\u003eConvenient instant green tea sticks that dissolve in hot or cold water. The umami of green tea is enriched with vibrant matcha for an authentic three-element experience: taste, colour, aroma. Individually wrapped sachets keep every sip fresh — ideal for travel, office, or on-the-go matcha lovers.\u003cbr\u003e\u003cbr\u003eKey Features:\u003cbr\u003e• Instant — dissolves in seconds in hot or cold water\u003cbr\u003e• Matcha-infused for richer colour and umami\u003cbr\u003e• 25 individual 1g sachets per box\u003cbr\u003e• Shelf-stable, travel-friendly\u003cbr\u003e• Made in Japan by Itoen\u003c\/div\u003e","brand":"Itoen","offers":[{"title":"Default Title","offer_id":47255772266681,"sku":"ITOEN-00-63993","price":150.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/0537\/4649\/files\/00-63993-05.jpg?v=1779429418"},{"product_id":"itoen-matcha-awase-genmaicha-sencha-roasted-brown-rice-usucha-matcha-160g-loose","title":"Itoen Matcha-Awase Genmaicha — Sencha + Roasted Brown Rice + Usucha Matcha (160g Loose Leaf)","description":"\u003cdiv class=\"product-description\"\u003eAn original Itoen blend of fragrant sencha, plump roasted Japanese brown rice (genmai), and tea-ceremony-grade usucha matcha. The toasty rice aroma meets vivid green matcha colour and a clean, refreshing finish — perfect for relaxed daily drinking or casual tea gatherings.\u003cbr\u003e\u003cbr\u003eKey Features:\u003cbr\u003e• Sencha + roasted genmai + ceremony-grade matcha blend\u003cbr\u003e• 160g loose leaf, ~30+ cups\u003cbr\u003e• Vibrant green colour, toasty-fresh aroma\u003cbr\u003e• Daily drinking grade\u003cbr\u003e• Made in Japan by Itoen\u003c\/div\u003e","brand":"Itoen","offers":[{"title":"Default Title","offer_id":47255780491449,"sku":"ITOEN-00-64008","price":130.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/0537\/4649\/files\/00-64008-04.jpg?v=1779429423"},{"product_id":"itoen-authentic-tea-ceremony-starter-set-oi-ocha-matcha-30g-mino-ware-bowl-bambo","title":"Itoen Authentic Tea Ceremony Starter Set — Oi Ocha Matcha 30g + Mino-Ware Bowl + Bamboo Whisk + Scoop + Whisk Holder","description":"\u003cdiv class=\"product-description\"\u003eA complete Japanese tea ceremony starter kit assembled by Itoen. Includes ceremony-grade matcha (30g), a Mino-ware ceramic bowl in original sakura design, a bamboo whisk (chasen), bamboo scoop (chashaku), and a whisk holder — plus an illustrated guide to whisking proper usucha at home. The ideal serious-beginner kit or premium gift for friends abroad.\u003cbr\u003e\u003cbr\u003eKit Contents:\u003cbr\u003e• Itoen Oi Ocha Matcha 30g — usucha grade\u003cbr\u003e• Mino-ware ceramic matcha bowl (sakura design)\u003cbr\u003e• Bamboo whisk (chasen, 100-prong)\u003cbr\u003e• Bamboo scoop (chashaku)\u003cbr\u003e• Whisk holder (chasen-naoshi)\u003cbr\u003e• Step-by-step usucha brewing guide\u003cbr\u003e\u003cbr\u003eMade in Japan. Premium gift packaging.\u003c\/div\u003e","brand":"Itoen","offers":[{"title":"Default Title","offer_id":47255788683449,"sku":"ITOEN-00-42917-00-65801","price":1800.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/0537\/4649\/files\/00-42917-00-65801_1.jpg?v=1779429428"},{"product_id":"itoen-bamboo-matcha-whisk-chasen-100-prong-lightweight","title":"Itoen Bamboo Matcha Whisk (Chasen) — 100-Prong, Lightweight","description":"\u003cdiv class=\"product-description\"\u003eTraditional bamboo whisk (chasen) for preparing matcha. Finely split 100-prong tips produce a smooth, fine-textured foam. Lightweight and easy to grip — comfortable for daily home use or formal tea gatherings.\u003cbr\u003e\u003cbr\u003eCare Instructions:\u003cbr\u003e• Soak briefly in warm water before first use (chasen-toshi)\u003cbr\u003e• After use, rinse with cool water only (no detergent, no dishwasher)\u003cbr\u003e• Dry on a chasen-naoshi (whisk holder) in shade with good airflow\u003cbr\u003e\u003cbr\u003eBamboo, made in China to Japanese tea-ware specifications.\u003c\/div\u003e","brand":"Itoen","offers":[{"title":"Default Title","offer_id":47255788716217,"sku":"ITOEN-00-42938","price":380.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/0537\/4649\/files\/00-42938.jpg?v=1779429433"},{"product_id":"itoen-bamboo-matcha-scoop-chashaku-japanese-made","title":"Itoen Bamboo Matcha Scoop (Chashaku) — Japanese-Made","description":"\u003cdiv class=\"product-description\"\u003eTraditional bamboo scoop (chashaku) for measuring matcha into the tea bowl. The rounded tip is shaped specifically to lift matcha powder smoothly. One scoop (chashaku ippai) ≈ 1g of matcha — the standard usucha measure.\u003cbr\u003e\u003cbr\u003eCare:\u003cbr\u003e• Do NOT rinse with water — wipe with a dry cloth or tissue after use\u003cbr\u003e• Store dry to prevent mold\u003cbr\u003e\u003cbr\u003eMade in Japan, bamboo.\u003c\/div\u003e","brand":"Itoen","offers":[{"title":"Default Title","offer_id":47255796908217,"sku":"ITOEN-10-30302h","price":220.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/0537\/4649\/files\/10-30302h-02.jpg?v=1779429438"},{"product_id":"itoen-kaishi-paper-plain-japanese-made-tea-ceremony-sweets-paper-30-sheets-5-pac","title":"Itoen Kaishi Paper — Plain Japanese-Made Tea Ceremony Sweets Paper (30 sheets × 5 packs = 150 total)","description":"\u003cdiv class=\"product-description\"\u003eTraditional Japanese kaishi paper, used during tea ceremonies as a sweets plate, napkin, or note paper. This plain-design domestic-made kaishi is suitable for casual tea gatherings, celebrations, or formal occasions. Made without fluorescent dyes — safe for direct food contact.\u003cbr\u003e\u003cbr\u003e• 30 sheets per pack × 5 packs = 150 sheets total\u003cbr\u003e• Plain undyed design\u003cbr\u003e• No fluorescent whitening agents\u003cbr\u003e• Made in Japan\u003c\/div\u003e","brand":"Itoen","offers":[{"title":"Default Title","offer_id":47255805100217,"sku":"ITOEN-10-30303","price":140.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/0537\/4649\/files\/10-30303-03.jpg?v=1779429442"},{"product_id":"itoen-wasanbon-traditional-shikoku-refined-sugar-20g-seasonal-tan-design-matcha","title":"Itoen Wasanbon — Traditional Shikoku Refined Sugar (20g, Seasonal Tan Design) — Matcha Pairing Sweet","description":"\u003cdiv class=\"product-description\"\u003eWasanbon (和三盆) is a traditional fine-grained Japanese refined sugar produced primarily in Kagawa and Tokushima Prefectures of Shikoku. Renowned for its silky melt-in-the-mouth texture, it is the classic sweet paired with green tea and matcha. This packet contains beautifully moulded seasonal tan-shaped pieces — a delicate accompaniment perfect for tea ceremonies or as a luxury sweetener for matcha lattes and Japanese black tea.\u003cbr\u003e\u003cbr\u003e• 20g packet, seasonal short-tan moulded shapes\u003cbr\u003e• Hand-crafted in Shikoku, Japan\u003cbr\u003e• Pairs perfectly with usucha matcha (薄茶)\u003cbr\u003e• Also delicious dissolved in tea or as a sugar replacement in matcha latte\u003c\/div\u003e","brand":"Itoen","offers":[{"title":"Default Title","offer_id":47255805165753,"sku":"ITOEN-00-42131","price":170.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/0537\/4649\/files\/00-42131-02.jpg?v=1779429447"}],"url":"https:\/\/www.japaniful.com\/ms-gb\/collections\/japanese-tea-matcha.oembed","provider":"Japaniful","version":"1.0","type":"link"}