AMPLEUR W Protect UV Tone-Up P SPF50+ PA++++ 30g

A soft sakura-pink cream that glides on smoothly and melts into the skin, sitting comfortably even over dry, flaky patches. One layer and your complexion looks more even, with a natural healthy flush and a touch of translucency — no white cast, no heaviness, and a light white-floral scent.

This is a facial sunscreen used as the last step of your morning skincare. It also works as a tone-up makeup base, so on busy mornings one tube takes care of your base.

[SPF50+ PA++++ · Super waterproof] The highest UV protection rating under Japanese standards, with UV water resistance ★★ to stand up to sweat and water. Reapply after heavy sweating or towelling your face.

[Sakura-pink tone-up · base makeup in one step] A sakura pink that blends into any skin tone and instantly evens out dullness and uneven colour (a makeup effect). Petal-shaped powder (calcium carbonate) diffuses light so skin looks brighter, while absorbing excess sebum to keep shine and makeup breakdown in check.

[Cuts 51.3% of blue light · keeps dust off too] In the brand's own test, the film blocked an average of 51.3% of blue light (380–500 nm). Moringa seed extract and ergothioneine (skin-conditioning ingredients) help keep airborne dust from clinging to the skin, and plankton extract (skin-conditioning ingredient) cares for sun-exposed skin.

[Four skin-barrier ingredients] Panthenol and ectoin (moisturising ingredients) plus Somei-Yoshino cherry leaf extract and Setouchi olive leaf extract (skin-conditioning ingredients) help prevent dryness and roughness for as long as you wear it. They are joined by a moisture complex of ceramide, Lipidure® (polyquaternium-51) and squalane, and by centella asiatica extract (CICA) — serum-grade skincare ingredients in a sunscreen.

[Mineral-only UV filters · no UV absorbers] UV protection comes from zinc oxide and titanium dioxide, making it easy to use even when skin feels fragile. It washes off with your regular facial cleanser.

Recommended for: those who want a natural flush and translucency; those who want even-looking skin without foundation; skin that is prone to roughness.

How to use: In the morning, as the last step of skincare (after emulsion or cream), take about two pearl-sized drops and spread evenly over the whole face. Reapply after sweating or towelling. Used once daily on the face only, 30 g lasts about two months.

Patch-test on the inner arm before first use. If redness, itching or stinging occurs, stop use and consult a dermatologist.