The lather whips up thick and tacky — it holds its shape in your hand and stays put on skin instead of sliding off. After you pat dry, your complexion looks a shade clearer.

【Where all-directional brightening starts】This range is built on an industry-first observation: melanin does not only travel upward into discrete spots, it also spreads sideways across the surface layer, producing dullness as an area rather than a point. Cleansing clears the sebum and dead cells behind that dullness, opening the way for the brightening steps that follow.

【High-pressure-processed vitamin C】High-pressure technology micronises the whitening active (ascorbyl glucoside) together with emulsifying agents down to roughly 85 nanometres — about one-tenth of its original size — so it reaches deep into skin and suppresses the melanin behind spots and freckles.

【Tacky, cushioning lather】The foam's body keeps your fingertips off the skin, so there is no need to scrub. The active ingredient dipotassium glycyrrhizate helps prevent rough skin at the same time.

【Fast-acting plus sustained hydration】Sodium hyaluronate hydrates immediately while fermented sorbitol polysaccharide works on slowly, so skin never feels tight afterwards.

【Japan domestic quasi-drug (医薬部外品)】Oil-free, fragrance-free, colourant-free, alcohol-free.

【How to use】Wet face and hands with water or lukewarm water. Take about 1 cm into your palm, add a little water and work up a fine, dense lather. Roll the foam gently over skin from the centre of the face outwards. Rinse at least ten times with lukewarm water, paying attention to the hairline and jaw.