Introducing a multitasking lip color that enhances the natural color of your lips and provides a glossy fit with a feeling of the Earth's minerals. This lip color incorporates organic certified plum fruit extract and moisturizing ingredients derived from plants, delivering the same care effect as a lip serum. Olive squalane fills the lips with moisture, covering vertical wrinkles and creating a uniform film. With a herbal sensation upon application, this lip color also offers a plumping effect*. It is a new must-have "palm-sized" product that can be used as a primer or lip care. *Due to makeup effect.